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Our clear brand positioning is centred on creating amazing clothes, through an obsession with design, quality and fit and is underpinned by relentless innovation and commitment to operational excellence in everything we do.
We have six values that define the way that we do business:
Passion, Creativation, Quality, Family, Individuality and Fun.
Superdry began in 1985 in Cheltenham. since then the Superdry brand has gained both recognition and popularity in the UK and overseas and this underpins the growth of the business.
Our strong and experienced leadership team provides strategic direction and support as Superdry grows and develops.
We continually evolve and improve our governance framework in line with the maturity of the Company and in light of emerging governance reforms and best practice.