At Superdry, we believe it is important to be up front and open about the things we care about the most – and our Values have been defined with this in mind. Our Values help shape our Superdry character and personality and guide us all in the way we do things around here.

Our Values really matter to every Superdry colleague. In fact, we care about them so much we turned them into real Superdry care labels.

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    Passion

    We love Superdry, love what we do and go above and beyond to be the best.

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    Creativation

    Our own blend of creativity and innovation. We push the boundaries of what’s possible, are bold and always coming up with new ways of doing things.

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    Quality

    We’re obsessed with quality in everything we do. It’s what makes us unique.

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    Family

    We’re in this together as part of one big Superdry global family, always looking out for each other.

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    Individuality

    We always bring our unique self to work, let people be who they want to be and accept everyone for who they are. We love people not stereotypes.

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    Fun

    We’re true professionals but more than anything we believe that work is to be enjoyed.

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