Superdry Sustainability

In 2017, we set our group-wide Sustainability Framework centered on three pillars: People, Product and Planet.

Find out more about these pillars, and how we approach Sustainability at Superdry.

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Super Responsible 40

Our SuperResponsible40 Goals represent where we believe we can have the greatest impact in producing the best product sustainably, in protecting our planet and in supporting our people.

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100% Organic Cotton

100% Organic Cotton in all apparel by 2040.

We recognise this is a stretching and ambitious goal but strongly believe that organic cotton achieves the best outcome in the long term.

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100% Renewable Electricity

100% renewable electricity in our business and direct supply chains.

In addition to using 100% renewable electricity in our own estate we plan to use our relationships with the franchisees and suppliers to increase use of renewables in their businesses.

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Enable 100,000 Young people

Enable 100,000 young people around the world to make a positive contribution to their local economy.

Our Goal is to enable 100,000 young people around the world to make a positive contribution to their local economy by helping them into jobs, education and training.

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Supply Chain

We work closely with suppliers, factories, local experts, auditors and multi-stakeholder organisations to ensure our suppliers’ people work in fair and safe conditions that respect human rights.

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Our Operations

We understand that using resources sustainably minimises our impact on the natural environment and very much constitutes the ‘right’ way to do business.

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Modern Slavery Statement

Our Modern Slavery programme incorporates the principles of the California Transparency in Supply Chains Act (2010) and the Modern Slavery Act (2015) by working to prevent human trafficking and slave labour within our business and across our supply chain.

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At Superdry we pride ourselves on our diverse and inclusive culture.

Centered around our six core values, which define the way we do things round here, our employees wholeheartedly agree that Superdry is a great place to work, where you can be yourself and feel fairly treated.

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