This year has marked our first full year for our SuperResponsible40 (SR40), and we have made significant progress.

We are more aware than ever of the impact our industry has on the planet and the people that produce our clothing.

Our SR40 plan is our response to our belief that a business can have the greatest positive impact using innovation and creativity to make products from sustainable materials, in protecting our planet by using resources responsibly and in supporting our people, our suppliers’ people and local communities.


100% Organic Cotton

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Enable 100,000 Young People

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100% Renewable Electricity

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