100% organic cotton in all apparel by 2040
Accounting for 52% of everything we make, cotton is our most imporant natural fibre. It is an incredibly valuable resource that improves the lives of millions – from the farmers who grow it, and the spinners who turn it into thread – to our customers who love wearing it. At the same time, cotton is an extremely polluting raw material, and uses a lot of water to process and grow. This is why we're transforming into an organic cotton business. Organic means no chemicals, no GMOs, no pesticides, less water. Organic means a better life for farmers: no exposure to harmful chemicals and pesticides, sustainable harvests and in our farmers’ words: ‘healthier soil for the next generation to farm from’.
This year, we converted 5.4% of our Global Cotton Volume to Organic Cotton – exceeding our 2019 milestone of 3% and meeting our 2020 milestone one year early.
With less than 1% of global supply being organic, we recognise that we cannot sustainably transform into an organic cotton brand in current market conditions. We have completed our first year of Farmer Engagement and Development (FED) which aims to stabilise and grow the Organic Cotton value chain – through disruptive investment at the base of the chain.