Enable 100,000 young people around the world to make a positive contribution to their local economy

Our goal is to enable 100,000 young people around the world to make a positive contribution to their local economy by helping them into jobs, education and training.?

We have built a strong and significant partnership with The Prince’s Trust.??

A team of award-winning volunteer colleagues participated in the Trust’s Million Maker Programme and, alongside developing their own business and personal leadership skills, they raised in excess of £50,000.

Our colleagues have been inspired to both volunteer and raise funds on behalf of the Trust.?

During this financial year we have continued to offer a ‘get into work’ course for young people via the Trust. This course gives young people aged 16 to 25, who are work-ready but do not have vocational skills, a mixture of practical training and work experience, many examples of which have led to securing a permanent role.

Our people, our suppliers’ people and our communities are critical to the continued success of our brand. Supporting our people and extending our values to our suppliers’ people and our communities’ people means:

  • providing a great place to work for our colleagues
  • ensuring our suppliers’ people have access to fair and safe conditions that respect human rights, in line with our Code of Practice. Learning from and extending best practice where possible; and
  • supporting our local communities, youth well-being and employment.

Superdry School Days

We work with local schools to provide opportunities for students to experience working for Superdry through engagement in focus groups, job shadowing and discussing career journeys with Superdry colleagues. This initiative has led to a number of students gaining valuable work experience and has led to full-time apprenticeships being offered in some instances. We provide a best-in-class work experience programme with placements for at least two students every month across the business.

Partnership with the University of Gloucestershire

We are in the fourth year of our partnership with the University of Gloucestershire where we work closely with undergraduates studying for degrees in Fashion, Graphic Design and Photography setting projects, providing work placements, judging final coursework and providing materials and support to their respective programmes. The University is local to Superdry Headquarters and we have placed a number of undergraduates within the business as part of the requirements to complete their degree courses.

Graduate Fashion Week

For the first time, this year Superdry partnered with Graduate Fashion Week, London. Sponsoring the Superdry Outerwear Award gives us unprecedented access to the newest and most creative fashion graduates. The winning design was showcased in the gala catwalk, showcasing our strength in outerwear to a larger industry audience.


Our charity and community support programme continues to grow and is a platform for charitable projects supporting the local, national and international communities in which we operate. In June 2018, 250 colleagues took part in a 100km cycle ride around the Cotswolds. Our initial aim was to get 100 colleagues cycling 100km and raising £100 each for The Prince’s Trust. We were overwhelmed with the engagement from colleagues in this event and with 160 participants raised in excess of £50,000. This financial year we raised or donated approximately £509,000, to charitable organisations including The Prince’s Trust, Newlife and Mental Health Innovations.

This total is an increase of £58,000 on the previous year.